Airworks Worldwide was founded by
James Palmer and Brian Smith
The combination of James’ background in corporate marketing and Brian’s unrivalled experience in aviation has led to the creation and success of Airworks.
Airworks Worldwide aims to provide brands and marketeers with a unique experiential marketing opportunity of the highest quality. Over the last five years, James & Brian have put together a specialist team of professionals able to deliver the complete package to a client operationally and creatively.
James Palmer worked in the international corporate marketing industry for over 25 years. He set up Airworks Worldwide in 2014 in order to combine that experience with his passion for hot air ballooning.
A qualified hot air balloon pilot himself, James says “You can have the best ideas in the world, but without the right knowledge, tools and manpower to bring them to life, they will remain just that, ideas.” After 32 years working in large scale corporate events, and 15 years following his dream of forging a career in hot air ballooning, James has the experience, creativity and passion to produce unique high quality experiential marketing programmes and events. He has also spent that time assembling the perfect team to deliver that vision.
Brian Smith has been at the forefront British hot air ballooning for a generation having trained many hundreds of hot air balloon & airline pilots. An aviator for over 40 years, with 30,000 flying hours to his credit, Brian now acts as Airworks’ Chief Pilot & Aviation Consultant.
A former training captain for British Airways, Brian also acted as flight controller for the successful Breitling round the world balloon flight and the first flight over the North Pole. Brian is a UK Civil Aviation Authority approved Senior Balloon Examiner and Balloon Instructor with over 2000 balloon flying hours. He is also part of a team that check and approve other Balloon Examiners.
Chief Operating Officer
James is responsible for the daily operations and business development of Airworks Worldwide. He works with clients to develop and deliver their marketing programmes from concept to landing.
Brian is responsible for all the regulatory, training, standard and aviation aspects of Airworks and for all crew and technical operations. His knowledge of the hot air ballooning and aviation world is unrivalled.
Sada is responsible for the daily and ongoing liaison with clients. She works with them to plan and create their programmes, and is responsible for its delivery on the ground. Sada provides an extraordinary amount of creativity and organisational ability having worked in the theatre production and luxury catering industry for many years.
As well as overseeing marketing for Airworks, Heidi works with clients to deliver their vision for a successful experiential marketing programme. Having worked in sponsorship and event marketing for over 25 years, she brings a wealth of experience ensuring that a brand maximises its value and visibility from any marketing activity.
Alex is responsible for all aspects of technical flight operations including maintenance, crew, transport, records, registration, routes, equipment, licensing and safety. Alex also works as our UK in house hot air balloon pilot and has been flying hot air balloons for 8 years.
IT Logistics & Support Manager
Daniel provides Airworks with IT and technical support across all areas of communications and operations including safety and GPS tracking. An engineering graduate, he also has a background in fixed wing flight simulation product and design.